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Alphera Media Group – Specialist SEO Company based in Auckland, New Zealand
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Search Engine Optimisation – Once completed and your website is ranking at the top for relevant searches on Google – Good SEO can give you free targeted Google traffic for many years to come!
Do you want more customers? More income? A great reputation on the web? These are all things that can be achieved with search engine optimisation (SEO). With Alphera Media Group, a specialist SEO company in Auckland, your website will rank higher in Google and other search engines. Guaranteed!
Alphera Media Group is a Digital Marketing Agency specialising in expert SEO company services, in Auckland, New Zealand, and Internationally. The experienced SEO company expert team will help you to define, implement and manage your search engine strategy through organic (free) searches, leading to top rankings in Google result pages and free traffic for probably years to come.
We use industry-leading processes, tactics, and techniques to get you the best SEO results possible for our clients, in often very short time frames.
We offer an iron-clad guarantee to rank your website in the top 10 results after only 6 months of engaging our Auckland-based SEO services company.
As a successful and experienced SEO company in Auckland, Alphera Media Group offers a complete range of services including On-Page Content Optimization & Off-Page Link Building, to compete with the best agencies in the world.
The Alphera Media Groups SEO company Auckland, NZ has a team consisting of experts, with a minimum of 5 years of industry experience, that understand brand identity; they will therefore act as reliable partners for companies whose business is driven by an online audience. Through targeted analysis, they will assist clients to improve their online visibility and enhance brand engagement, leading to increased sales and conversion rates (turning visits into orders).
We will develop strategies with hands-on effort and world-class tools that work together for each project, based on industry standards, our own years of experience, and data gathered from previous successful SEO campaigns.
What is SEO?
Search engine optimisation, SEO, is a term that you may not be familiar with. But we can guarantee that it’s something your business needs to know about. We at Alphera Media Group, as an expert New Zealand SEO company based on the north shore of Auckland, know everything there is to know, about getting your website placing right at the top of Google search results.
SEO can simply be defined as optimising your web pages to rank higher in the search engines. It is a very complex process that requires expertise, patience, and lots of experience.
Our company definition is “The Complex Science and the High Art of getting a website to show up on the first page of Google”, generating free customers/clients through targeted traffic for your website or online store.
Search engine optimization (SEO) has many benefits for your business: free or low-cost leads; increased brand exposure; improved customer loyalty; a better online reputation; more website traffic and customers — and an overall better return on investment for your business.’
You might be wondering what is search engine optimisation and how it can benefit you. Search engine optimisation (SEO) is a process of improving the visibility of your website or blog on organic (non-paid) search results, such as Google and Bing. The benefits can include increased site traffic, customer conversions, and higher rankings in the SERPs (search engine result pages).
The most important thing to remember is that it’s not just about ranking high-you need to have content on your site that is engaging and informative. The second most important thing is for your site to be mobile-friendly, so people can find you through their phones or tablets! We can write killer content for your website and if needed we can handle the mobile optimisation as well, as we are specialised expert NZ SEO company, but we also do excel at other forms of Digital Marketing including Web design and Development
Effective, results, and data-driven SEO It is an ongoing process that requires specialist know-how, experience, and dedication from an expert SEO company for at least 6 Months, better even 12 to 18 months.
We offer expert advice on how to get started, as well as affordable packages for any budget. Get in touch today!
Search engine optimisation (SEO) is the process of affecting the online visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned”. SEO may target different kinds of searches, including image searches; local searches; video searches; academic queries; news searches; and industry-specific vertical searches. engines that provide results to these searches are paid advertisers at the top of the sponsored listings.’
It’s a very important part of the online marketing process that you should be aware of if you want to grow your business on the internet. Let us start with defining what it is. “SEO” stands for search engine optimization, which means optimizing your site so that it ranks higher in search engine results pages (SERPs). One of many ways to do this is by adding keywords to your site’s metadata and content so that people who are searching for those terms can find you more easily. You might also consider looking into how often Google updates its index or checking out some links about HTML tags like meta description and meta keyword tags, which allow you to optimize certain web pages for better rankings
‘Search engine optimisation (SEO) is the process of affecting the online visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned”. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
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Benefits of Search Engine Optimisation
The benefits of search engine optimization are many, including: free, targeted traffic driven to your site organically (free) through the ‘rankings’ or natural listings in search engines like Google, Bing, and Yahoo; increased brand exposure; improved customer loyalty; a better online reputation; more website visitors and customers—and an overall better return on investment for your business.
10 Great Benefits of Search Engine Optimisation (SEO) For Your Business – SEO Company in Auckland and New Zealand.
1. Increase Brand Awareness and Traffic
2. SEO Will Keep Your Site Healthy and Safe
3. Increase Organic Traffic to your website
4. Improve Customer Loyalty and Increases Engagement
5. Improve your Website Reputation and Visibility
6. Build a Thriving Online Community
7. Increase Your Sales and Conversions
8. Be Found More Easily in Google Search Results
9. Save Money on PPC Advertising Campaigns
10. Increase Email Subscribers and Social Media Engagement
Search engine optimisation (SEO), the process of affecting the online visibility of a website or web page in search engines has several benefits that can help increase your bottom line. Even though the process requires effort and patience, SEO is clearly one of the most effective online marketing strategies available today.
Black Hat SEO
What is Black Hat SEO?
Black hat SEO describes a set of techniques intended to manipulate the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic” or “earned” rankings.
Over time, however, people began to take advantage of loopholes and started developing “Black Hat” methods of artificially gaining higher positions in search engine rankings.
Black Hat SEO is a strategy that uses spammy and unethical means to rank highly in Google. It can range from using deceptive links, keyword stuffing and other sneaky tactics to artificially boosting the ranking of your site online. These methods can be risky because they often get you penalized by Google, meaning it will take longer for your website to show up when people search for something on Google.
Black Hat: Unethical and against Google’s Webmaster Guidelines, these techniques include things like keyword stuffing, creating doorway pages or hidden text on a site. They may improve search engine rankings but do nothing for users.
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White Hat SEO
In contrast, White hat SEO is the use of strategies, techniques, and tactics that focus on helping you develop your online presence through engagement, interactions, and relevance.
White Hat SEO adheres to Google’s guidelines and focuses on creating high-quality sites that don’t trick search engines into giving them higher rankings than they deserve. This includes content such as informational articles or video tutorials. White Hats do not attempt to manipulate or trick search engines into placing their sites higher than they deserve in the SERPs Search Engine Results Pages.
While all these terms may sound vague and confusing, what they basically mean is that white hat SEO practices tend to be more ethical while Black Hat SEO methods are often too clever by half and play fast and loose with Google’s rules.
Alphera Media Groups Expert SEO company, strictly only uses ethical white hat SEO tactics to get fantastic results for our clients.
Our White Hat SEO services enhance your rankings in search engines by focusing on things like:
· Optimising your site structure, content, and technical architecture
· Branding & Reputation Management: building online authority for you or your company brand using strategies that align with Google’s current recommendations and best practices
· Link building: the building of authoritative links from relevant websites to your website which will increase its ranking in search results pages for certain key phrases. It’s all about quality over quantity! Links from other sites help to boost the authority of your own website.
The SEO basics
SEO is generally split into 3 parts:
- Technical SEO
- On-Page SEO
- Off-Page SEO.
The first thing you should know about technical SEO is that it’s the process of optimizing your website to rank better in search engines. It encompasses a wide range of techniques, from fixing broken links and site errors to adding rich snippets and structured data. Technical SEO can be time-consuming and complicated, but it’s an absolute must for any web page that wants to rank in Google.
Some Important Basic Technical SEO Concepts:
· Identify crawl errors with a crawl report. Check and correct coding issues
· Check HTTPS status codes. Check & optimise the Site’s robots.txt file
· Check XML sitemap status. Site Map creation
· Check Site load time. Site Speed testing and optimisation – Google likes fast sites
· Ensure your site is mobile-friendly.
· Audit for keyword cannibalization. More than one page competing for the same keywords
· Perform a Google site search.
· Check for duplicate metadata.
· Meta Tag and Title optimisation for keywords
· Check for broken links
· Set up Google Search Console
· Set Google Analytics and conversion tracking
On-page SEO efforts are actions we can take on your website to increase rankings. Some examples are: creating helpful and entertaining content for users, adding meta tags for titles, descriptions & keywords, reducing image file sizes, etc.
On-page SEO refers to all the factors of your website’s design and content that influence your site’s organic rankings. These are things like meta tags, headings, URL set up, internal linking, load times, image optimisations, etc. Any changes you make On-Page should be complementary to the overall goals of your website.
Some Important Basic On-Page Content SEO Concepts:
· Creation of Content Strategy
· Contextual Linking – Links within the website
· Keyword Distribution – Needs to be at the perfect ratio
· Create engaging and relevant SEO optimized content for pages, articles and blog posts
· Check for duplicate Content
· Check existing content for originality – No plagiarism
Off-Page SEO involves, amongst other things, getting links pointing back at your site from other websites. It also includes social media signals such as likes and shares too! You can get these links naturally by creating great content which other people will want to link to. You can also get links by contacting website owners.
Some Important Basic Off-Page SEO Activities
· Link Building
· Brand Mentions
· Influencer Outreach
· Guest Authoring
· Social Networking
· Social Bookmarking
· Content Marketing
Their main goal is to show results that are related in terms of “quality” and “quantity”. These two metrics go hand in hand; the more high-quality links pointing at your website (and the better these links are), the higher Google rates you with its search engine algorithm.
There are many methods of getting high DA links and we will go over some of the most popular ones. These techniques have been proven to work time and again by successful marketers from our SEO company.
The first off-page SEO technique is guest posting. Guest posting is one of the best ways to get high-authority links pointing at your website and is also very effective for building backlinks.
When you guest post on another site, Google rates you as an authoritative and trustworthy source and will reward you with higher rankings in its SERPs (search engine results pages).
Be aware of any penalties that may exist on sites where you plan to publish content; this means understanding what these sites allow and don’t allow when it comes to promotional materials such as affiliate links or embedded outbound link tracking codes.
Another popular method for getting High DA backlinks is forums – which can be powerful if done correctly! are hundreds of thousands of forums out there and this means you have a virtually endless supply of network that you can promote your business on, to gain links pointing back at your website.
Many people still think that spamming forums is a good way to get links but it’s actually the opposite. Forums are not effective if done in a spammy way. Treat each forum as its own community with its own culture and rules. Most importantly, be an active member so the other members trust you enough to write a quality guest post for their site or add your link in their resource section.
Another off-page SEO technique is social bookmarking – Social bookmarking sites allow users to submit URLs from anywhere online onto one platform where they are stored for easy reference by other members. Popular social bookmarking sites include StumbleUpon, Reddit, Digg, Delicious, and many more.
Social bookmarking works because inbound links are still an important ranking factor for Google’s algorithm; the site where you store your bookmarks will get a higher authority for each link you add to it. This means that other people who visit your profile on these sites may click through to the link you submitted, and this has the potential to get them back to your website – giving you free targeted traffic!
Most forums have a “New Posts” section on the homepage, these are the threads which have not been viewed yet. Find this section and post your thread there with a link to your website, make sure you check how many posts come before yours though, or else your thread will be buried.
Content marketing is another great off-page SEO technique – Content marketing has always been an essential part of any online marketing campaign. When done right it can help grow traffic exponentially to your website, create brand awareness for your business, and develop social authority for yourself as an industry expert too!
The more effort that you put into developing content that is valuable to people, the more likely they are going to want to share it around. This gives you control over who shares your content and it can even be used as a reward for people who share your content the most. Most importantly, great content that is shared around increases brand awareness which means more people will trust you enough to buy from you!
Finally, one off-page SEO technique is press releases – are an online newsroom service offered by hundreds of companies worldwide for companies to distribute their press releases. Press release websites all have different requirements so Google what each site wants before submitting.
It’s important not to try and game the system with free PR sites because there are penalties in place now that can cause serious harm to your website rankings if done incorrectly. Good quality press release distribution services have strict approval processes before they will let anything through into their network that will help increase the likelihood of your press release being picked up.
As a leading NZ SEO company in Auckland, we take advantage of many online resources in order to get more backlinks and drive more traffic to your site. These off-page SEO techniques have been proven to work time and time again for businesses around the world!
These three SEO Strategies combined should be the focus of the optimisation efforts, as they are all closely related to improving your site’s search engine rankings.
SEO is a very valuable marketing tool for both on and off-line businesses. It provides a way to increase traffic to your site, improve your brand visibility and create greater opportunities for customers to find you online.
Alphera Media Group, as a top SEO company from Auckland, has developed a range of SEO services that make the most out of your presence in Google. The key thing about our service is that we don’t use black hat SEO in our projects; instead, we focus on bringing the best combination of results for each website’s unique needs by using white hat methods when it makes sense, without compromising quality or longevity.
Our expert SEO company services are grouped into three slightly different services, while all of them incorporate the above methods and tactics, there are some major differences and each one is suitable for a different type of business.
Local SEO Campaign
Local SEO is targeted at a radius of 50km around where you offer your service. This can be a great way to get more traffic and business because people are always searching for businesses near them. When businesses are found on Google Maps, they are more likely to get click-throughs because of the increased trust people have with their search engine.
The Alphera Media Group can offer a range of local SEO company services that will help your business rank higher in local searches and bring through more customers.
Global and/or National SEO Campaign
Do you know the difference between Global SEO and National SEO? If not, then read on! Global SEO is about getting rankings for your site across all the different countries in which it can be accessed. Whereas, National SEO only focuses on ranking your website in specific geographical regions. Which one do you need? You may need both- depending on what you are trying to accomplish with your business. We are an expert SEO company in Auckland for both National and Global SEO campaigns.
Ecommerce SEO is the process of making your online store rank higher in search engine results pages (SERPs) to drive more traffic and sales. This service is especially designed for online stores wanting more cusotmers. Some of the expert strategies that help your rankings are:
* Optimising product descriptions, so they can be found on search engines.
* Having many ways for people to find your site online- which is why it’s ideal to have your Ecommerce website, blog and social media pages all interlinked together. This will give Google more things to crawl and rank, making you stand out from your competitors who may not do this.
If you want to be the big guy in your Ecommerce niche, then you need to look into this SEO service.
Alphera Media Group is the most competitively priced expert SEO company in Auckland and New Zealand, if you consider value for money and actually getting great results from your campaign, with plans starting at just $600 per month (for local & national clients), our services produce worthwhile results in the short term, but our attention to detail and the guaranteed results over the long term are really what sets us apart from other digital marketing companies and agencies.
One of the top 10 NZ based digital marketing companies, Alphera Media Group offers extensive Search Engine Optimisation (SEO) packages.
We use the most up-to-date strategies in all our SEO projects, while employing industry best practices – these include creating high-quality content, link building and on-page optimization. Within our expert SEO Company in Auckland, we have a team of highly skilled Search Engine Optimization professionals who are additionally trained in Conversion Rate Optimization to help boost your website’s conversion rates through organic search.
Search engine marketing is the process of marketing your business by gaining traffic or attention from potential customers searching for your product or services online using search engines like Google, Bing, Yahoo! etc. This type of marketing provides businesses with more qualified leads which mean more sales opportunities at lower costs than other types of marketing campaigns can provide
There are many reasons why you should consider search engine optimisation as the best investment for future proofing your digital footprint and for making more revenue.
The Alphera Media Group offers exclusive search engine marketing packages to help your business reach it’s maximum potential online through organic searches. We provide expert SEO company services in all of New Zealand and Internationally, for businesses of all sizes and budgets, so if you are thinking about getting into the market or expanding, our services will be tailored to meet your requirements.
Search Engine Optimisation – SEO companies are not the same, not even close! While most offer a basic package, we can show you how to achieve top 10 results on Google – Guaranteed! This is one of the reasons why companies choose us as their SEO & SEM provider.
Get in touch today! Dominate your market tomorrow!