Why SEO is more cost-effective than Google or Facebook Ads

SEO scrabble blocks

SEO is a cost-effective and long-term solution to generating traffic and ultimately customers. It would be a better decision to invest in SEO rather than Google Ads as you will get a higher Return on Investment in the long run.

SEO is an investment that is long-term and sustainable. It builds a healthy, organic digital footprint for a company, which in turn leads to higher conversion rates and more revenue. It also helps in building a brand’s credibility in the online world, where a business competes with the other brands in the market.

Google Ads on the other hand are a short-term solution that needs to be monitored at regular intervals. They are not as effective as SEO as they only work when someone has been searching for your product or service on Google itself. SEO also includes searches from Bing and Yahoo.

SEO is a long-term strategy to increase visibility and sales. Companies that invest in SEO strategies see more than 3x the number of leads and conversions than those that don’t.

Google Ads are good for short term campaigns, but they cannot generate the traffic that SEO can. Unlike Google Ads, SEO will help you rank for keywords that your website is focusing on rather than keywords that Google wants you to rank for. In addition, it’s not as expensive as Google Ads because it does not require daily maintenance and optimization once the process is finished.

SEO gives your company a chance to reach customers, without you needing to spend money on advertising. It’s a win-win situation for businesses because it can help them increase their visibility and sales, without having to spend any money on advertisements.

Search engine optimization (SEO) is about making your company visible or found through its content on search engine platforms like Google, Bing, Yahoo etc. It can be used as a strategy for increasing leads and conversions for digital marketing campaigns.

Google Ads are a form of online advertising where advertisers pay Google to show an advertisement. Every click on the Ad costs you a bid amount, in some industries the cost for a single website visitor exceeds $50, so unless you are selling a very high ticket item, the costs are prohibitive

Google Ads is a platform that is created to help businesses advertise their products and services through Google’s network of products, including AdWords, YouTube, Doubleclick Search.

SEO is a marketing strategy that uses the search engine ranking formula to get a website higher rankings in the organic or natural results. Organic SEO emphasises, technical SEO, on-page optimisation, creating content and backlinks that target specific keywords and phrases relevant to a company’s niche or product, so they can rank higher in the search engine.

SEO is the process of improving the ranking of a website within a search engine’s unpaid results. While Google Ads can generate traffic, SEO is more effective in generating conversions.

SEO is becoming an increasingly important marketing strategy because internet users are using it less and less to find what they’re looking for. It also provides more competitive results for your company than PPC advertising because it takes advantage of the natural way people search online.

An SEO campaign will help your business grow and take off by making your website rank higher in organic searches—allowing you to take control over which keywords you want to rank for and how well you want to rank for them.

With good SEO, it is more likely for your content to show up high in the search engine results pages. With Google Ads, all your money goes straight to Google.

The digital world has gone beyond advertising. Digital marketing now includes social media marketing, email marketing, blogging and content marketing. For businesses looking to improve their SEO ranking, it would be wise to focus on their website’s optimisation and content – not advertising on platforms like Facebook or Google Ads. This will reduce the risk of wasting money on ads that are ineffective.

Marketing departments are still largely focused on traditional channels like TV and print media – but most advertisers have shifted most of their budget online in recent years, due to the incredible Return On Investment potential with digital marketing channels.

Get in touch with our friendly expert team today, for a free consultation about how SEO can change your companies future!

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